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Joseph(Joe)
George
Group Chairman & CEO
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After more than 26 uninterrupted years, Joe resigned from Lintas as the Group Chairman & CEO for India, the Regional President for South & Southeast Asia and a Global Management Committee member of the MullenLowe Group network. Throughout his career, he has double hatted business and strategic planning roles.
Joe founded Tilt with the vision of contemporarising the way brand and communication agencies are skilled, structured and outputting for the changing consumer, the changing marketplace and the changing needs of marketers today.
Hari
Krishnan
Group Chief Business Officer
With stints across Lowe Lintas, Grey, JWT, Star TV and Mullen Lintas, Hari has over 25 years of experience – six of which were as CEO at MullenLowe Group, Sri Lanka and at Mullen Lintas, India. Hari has a rich cross-category experience across multiple product categories and consumer segments and has successfully partnered a diverse set of brands from global giants to challenger brands to start-ups and led large multi-cultural teams successfully.
His category experience straddles Automotive, BFSI, Consumer Durables, ECommerce, Fashion, Fintech, Foodtech, FMCG, Retail, etc. across brands like 3M, Akzo Nobel, Audi, Britannia, Flipkart, Ford, Future Generali, Havells, ITC Foods, PhonePe, Maruti Suzuki, Swiggy, Tanishq, Tata Tea, Titan and Unilever.
Hari is a firm believer that when it comes to brand building, creativity has only one purpose, which is, effectiveness.
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Michelle
Suradkar
Group Chief Operating Officer
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Over more than 2 decades, Michelle has led organization and culture building and business-led HR practices – starting with the Coca Cola Company, and then in the MullenLowe Lintas Group, where she headed the HR function for over 10 years as the Group Chief Human Resources Officer and a member of the Managing Committee.
Michelle has an MBA from JBIMS and is a certified POSH trainer with a particular focus on DEI, and a certified Extended DISC administrator.
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Gulshan
Singh
Group Chief Strategy Officer
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Gulshan brings a wide breadth of experience, having spent over 2 decades across research, consulting, and strategic planning, covering India, the Middle East and Europe, building brands for clients including Britannia, GSK, GM, Licious, Livspace, M&M, MakeMyTrip, Marico, Mondelez, Myntra, Nestle, Nivea, P&G, Swiggy, Tanishq and Tata Tea.
Gulshan has an MBA from HEC Paris, specialising in Strategy and Growth.
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Adarsh
Atal
Group Chief Creative Officer
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Came to Mumbai 6 years back after spending a decade at Lowe Lintas Bangalore creating highly visible and effective work on Tanishq, Paper Boat, Flipkart, Britannia, Flying Machine and Fastrack. When he gets some time off from complaining about the idlis in Mumbai, he heads the creative function for the group, with infectious passion and positive energy. He has led some of Tilt’s brands from the ground up like Dream11, Swiggy, Licious, Ultratech, Myntra, Livspace, 82e among others.
An Arsenal fan for 25 years now, a ‘5th generation Nepali citizen’ and ‘Kroaknights Bangalore’s Season 3 semi-finalist’ are some of the many signature tags that Adarsh goes by.