Big or small, we bring the same bold energy – and cross-pollinate learnings across both.
Built on experience. Driven by speed. We do better, faster.
Leaders who lead the work – not just the meetings.
In a world of too many choices, we bet on the brand. Always. It’s the only way to earn love, loyalty, and lasting preference.
Creativity brings us together. It fuels us, defines us – and we believe it can solve just about anything.
We believe that the genesis of every creative solution lies in the rigors of a conscientious strategic process. A discipline that is demanded by our entire system.
An idea means nothing if it’s not crafted well. We deliver with care, precision – and without compromise.
We take from culture, but we also give back. Every piece of work is a chance to reflect or reshape the world around it.
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From Group Chairman to Global Committees, Joe’s career was a corporate greatest hits album. But then he went indie and launched Tilt because empires are fun to build, but more fun to challenge.
He’s the Founder who brings experience with just the right amount of sarcasm.
Also a die-hard Liverpool fan; because surviving Liverpool’s ups and downs is the ultimate training for advertising.
After more than 25 uninterrupted years, Joe resigned from Lintas as the Group Chairman & CEO for India, the Regional President for South & Southeast Asia and a Global Management Committee member of the MullenLowe Group network. An out and out practioner, he has been double hatting business and strategic planning roles right through. Joe founded Tilt with the vision of contemporizing brand custodianship for the changing consumer, the changing marketplace, and the changing needs of marketers today.
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Abhimanyu still gets excited by new experiences. It could be taking on a new challenge, discovering a city beyond its tourist spots, or simply stumbling upon a great café or conversation. He’s happiest when he’s learning, exploring or planning the next adventure. Somewhere along the way, there’s usually a soundtrack of The Beatles, Bowie or classic rock playing in the background.
Over more than 25 years, Abhimanyu has worked across advertising, FMCG, corporate branding and real estate. His career spans Lowe Lintas, Hindustan Unilever, Mahindra Group and RP Sanjiv Goenka Group, giving him a rare blend of agency and client-side experience. He has led brand strategy, corporate reputation, product innovation and integrated marketing across diverse categories, always with a strong focus on combining consumer insight with business impact.
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25 years of decoding what people say – and what they really mean.
From Paris to Pune, Europe to India, always asking “But why?” until someone admits the truth.
At Tilt, Gulshan is the compass who points strategy in the right direction.
Basically, if brands had Google Maps, he’d be the voice telling you to “recalculate.”
And when he’s not questioning everything, he’s cranking up Iron Maiden always leading strategy with The Trooper spirit.
Gulshan brings a wide breadth of experience, having spent almost 25 years across research, consulting and strategic planning, covering India, the Middle East and Europe, for clients including Britannia, GSK, GM, Licious, Livspace, M&M, MakeMyTrip, Marico, Mondelez, Myntra, Nestle, Nivea, P&G, Swiggy, Tanishq and Tata Tea. Gulshan has an MBA from HEC Paris, specialising in Strategy and Growth.
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A Marwari born in Nepal, who’s embraced Bangalore so fully he might as well be the city’s unofficial mascot.
As Chief Creative Officer at Tilt, he leads with heart, craft, and a restless eye for what’s next.
As an Arsenal fan, he’s learned that brilliance doesn’t always come with trophies. Luckily, in advertising, it often does.
And when he’s not making ads, he’s busy collecting cringe memes like they’re creative awards.
After spending a decade with Lowe Lintas where he created some of the most memorable work on Tanishq, Paper Boat, Flipkart, Britannia and Fastrack, Adarsh joined Tilt pretty much from the very beginning. Here too, he has put out some of Tilt’s best work - Dream11, Livspace, Myntra, Licious, Swiggy, Groww, Shopsy, Ultratech, Santoor, PhonePe among others. Besides his obvious creative brilliance, resilience and optimism have been his other notable traits, best reflected in the fact that he has been an unflinching Arsenal fan for 25 years now.
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Michelle has a distinct appreciation for fine stationery – a testament to her meticulous eye for detail and refined personal style. Her workspace is often adorned with fresh flowers, echoing the warmth and vibrancy she brings to every setting. With a fondness for lively ’90s disco beats, a love for page-turning reads, a curious palate for all things culinary, and an enduring soft spot for dogs, Michelle embodies a dynamic spirit, a thoughtful nature, and a wholehearted presence in everything she does.
Over more than 2 decades, Michelle has led organization and culture building and business-led HR practices – starting with the Coca Cola Company, and then in the MullenLowe Lintas Group, where she headed the HR function for over 10 years as the Group Chief Human Resources Officer and a member of the Managing Committee.
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Arjun believes Delhi is still the more colourful city to live in, despite its reputation. He prefers to listen to Limp Bizkit and Eminem, and his favourite food is cocktail sausages from Steakhouse in Jor Bagh Market in Delhi.
He believes he is the culture mascot at Tilt and, despite the founders’ pleas, runs the place like his own!
Arjun moved to Mumbai to join Tilt in its first month of operations. Arjun has led Growth & Marketing for the group across Tilt, StudioT (in-house production house), ConsulT (brand consulting vertical) and CelebT (celeb & influencer management). He has onboarded and spearheaded key campaigns for brands including Myntra, Super.money, Swiggy, Netflix, UltraTech, Star Sports, PhonePe, Crunchyroll, Groww, Blinkit, Bajaj Finserv, MG Motors and many more. Previously, he worked at Lowe Lintas, Delhi, where he managed key accounts including Maruti Suzuki, OLX, Micromax, Havells, Pernod Ricard, VIVO and World Bank. He started his career at Futurebrands in the consulting division, working on brand consulting projects for Kellogg's RTE Breakfast, Wildstone and John Miller
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An Anglo-Indian meets East Indian, married to a Mangalorean chef, Gia’s life is a cultural mash-up with an exceptionally good menu.
She follows Formula 1 with the concentration most people reserve for their actual jobs. Puzzles are her idea of unwinding. Apparently, even relaxation needs a little strategy.
Gia’s career has rarely stayed in one creative lane. From Contract Design Sutra to Dentsu Webchutney, Whyness Worldwide and FCB Ulka, she has worked across design, digital, UI/UX, branding, packaging, activations and experiences. Design has always been her foundation, but curiosity has continually pushed her to test what else she could build from it. Rather than reinventing herself, she has built a practice that moves comfortably across disciplines while remaining firmly rooted in design.
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A Delhi boy who now calls Mumbai home, a mechanical engineer turned writer, and a Manchester United fan trying hard to remain one, Kush is constantly finding new ways to keep things interesting.
Outside of the handful of his campaigns that his parents passingly remembered over the years, Kush’s proudest achievement is having visited all the states and UTs of India, to go with more than 50 countries around planet earth so far.
Arguably the highest ever scorer and wicket taker in shadow cricket who takes his tennis, football, F1 and sport at large more seriously than a priest does his prayers, Kush also believes in making good use of an advanced diving certification at least once a year.
Kushager has spent more than 19 years practicing and honing his craft across teams at Ogilvy, McCann, Leo Burnett and now Tilt, winning several national and international awards along the way. A believer in being in the trenches, some of his celebrated work includes campaigns for Coca-Cola, Nescafe, BMW, Kia Motors, Star Sports, MasterCard, Reebok, Perfetti, The Times of India, Maggi, Netflix, Myntra and Microsoft among others. Kushager is a lover of sport and travel (sometimes together) and, if not watching or playing something, you’ll find him searching for his next diving destination, scouring newspapers or magazines (yes, the paper sorts), or fiddling with his guitar.
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Affectionately nicknamed as ‘Dr. Gore’ at Tilt, which is a hint about Mandar’s approach to strategy. A firm believer in less but better; a philosophy he applies to not just home décor or holiday packing but also slides.
Mandar geeks on defence. Just ask him what’s the difference between an F22 Raptor and F35 Lightning II to get him started.
A compulsive flex: The spelling ‘Lightning’ is correct as per the aircraft nomenclature and not a typo error.
A pragmatic brand strategist with 22 years of experience in advertising and brand consulting. Before joining Tilt, Mandar shaped brands at Ogilvy & Mather, FCB Interface and Sideways Consulting, where he worked on brands like Bournvita, Castrol, CEAT, Fosters, Mahindra & Mahindra, Pidilite and Tata Safari. At Tilt, Mandar has helped craft strategies for UltraTech, Google, BHIM, Duroflex, Licious, Livspace, TVS Eurogrip and Ather. A firm believer in less but better; a philosophy he applies equally to home décor, holiday packing and slides.
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Sandeep has spent most of his career trying to understand why people do things that make absolutely no sense. Why they pay more for less, believe things they know aren’t completely true, copy strangers, or rebel in exactly the same way as everyone else.
Along the way, he wrote a book called The Story Map and accumulated an unreasonable number of books about human behaviour, philosophy, culture and other things that seemed important at the time.
At Tilt, he runs ConsulT, where he gets paid to ask questions he probably would have asked anyway. Outside work, there’s a good chance he’s either reading something obscure or learning to sketch.
Sandeep has spent close to two decades working across brand, marketing and strategy, with experience spanning India, Southeast Asia, the UK and Singapore. He has held leadership roles at P&G, Reckitt, the Tata Group and Swiggy, and has worked across categories ranging from FMCG and consumer technology to services and startups. An alumnus of IIM Bangalore, Sandeep leads ConsulT at Tilt, helping brands solve strategic questions around positioning, growth, culture and narrative.
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A sportsman and sports lover, who is happiest on any playing field and always ensures he gets his daily dose of play, Sarath has chosen to make the ever-evolving digital ecosystem his career playground.
His love for food, travel and making friends taken him across India and the world and he wishes to add to that special list with every holiday taken.
An avid gamer and a Manchester United fan, if he’s not watching a football game or playing football or tennis or (any sport) with his friends, you’ll most likely find him playing FIFA on PS5 or mobile.
After nearly a decade working across technology consulting, leading media agencies and India’s largest sports broadcaster, Sarath joined Tilt in 2018, as part of the strategy team. Over the last 8 years, he has seamlessly essayed various roles across strategic planning and business, always willing and able to pivot when the situation needed it. With digital always being his core interest, he is now focussed on leading all the data, digital and artificial intelligence quests at Tilt, to deliver brand solutions in an evolving consumer market and ecosystem of brands.
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Finance, legal, tax and compliance by day. Music, books, ballroom dancing, bikes and long drives by… well, whenever Mumbai traffic allows. But Satish’s curiosity doesn’t stop at the everyday. He’s a deep diver into esoteric truths, spiritual paths and the endlessly fascinating evolution of consciousness. And if there’s one thing that truly keeps him curious, it’s people. Their stories, their connections, and the wonderfully unpredictable things that make us human.
For someone whose job is all about numbers, rules and systems, Satish remains most fascinated by the one thing that refuses to follow any of them: people.
With close to three decades of experience across Finance, Audit, Accounting, Taxation, MIS and ERP implementations, Satish has spent a significant part of his career navigating the business behind the communications business. Along the way, he has held financial leadership roles at Hungama, CMS, MSL, Lintas and Creativeland Asia. At Tilt, Satish heads Finance, Legal, Tax, IT and Compliance, working closely with the Executive Committee to build the systems, structures and financial rigour needed for Tilt’s next chapter — Tilt 2.0 and beyond.
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As President – Business, I spend my days thinking about brands, businesses and what makes people choose one over another. I enjoy the energy of building things—from ideas and teams at work to scale car models at home. I’ve always been fascinated by automobiles and motorsport, with Formula 1 being a particular passion. I can happily spend hours following a race, studying a car’s engineering or working on a scale model, getting the tiniest details right. At heart, I’m curious, hands-on and always interested in how things work, whether it’s a business, a brand, an engine or a beautifully built miniature car.
Curiosity about how people think, choose and connect with brands has shaped his 22+ years in advertising and marketing. He thrives on translating business objectives into ideas and campaigns that build brand relevance, drive impact and unlock growth. Over the years, he has partnered with brands including PepsiCo, Airtel, Britannia, Max Life Insurance, Škoda, Honda, Infosys, Zee, Dream11 and Kingfisher across Automotive, BFSI, FMCG, Telecom, Aviation, Alcobev and Technology.