Tilt Brand Solutions

India’s “Last Minute App”: a positioning that defines the brand brought alive by a baseline that continues to resonate

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BlinkIt

IPL 2026’s most cut-through campaign in a cluttered market, with new user growth jumping over 100%.

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Supermoney UPI

Redefined Licious’ narrative by turning ‘nakhra’ from a barrier to a badge of food obsession, and in so doing, created a narrative celebrating the uncompromising standards of India’s modern meat lovers.

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Licious

Crafting the ‘A to Z’ positioning into Amazon Pay, with CTR & VTR trending 20% higher than benchmark.

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Amazon Pay

Maintain leadership position by becoming ubiquitous with India’s No.1 cement brand Cementing Ultratech’s leadership position, resulting in clear increases across brand and business measures.

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UltraTech

Repositioned Fitpass from a fitness access platform into a culture-led community of ‘Fitsters’, making fitness feel social, identity-driven and deeply belonging-oriented. The brand enjoyed 125% branded search query lift and more than 200% social footprint and engagement growth.

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FITPASS

Category creation - leveraging the power of design to meet a dormant unspoken need for upwardly mobile Indians who have long been ‘adjusting’ to poorly designed homes.

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Livspace

Sharp, myth-busting narrative by simplifying category, building trust, and making crypto feel more accessible to aspiring investor.

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CoinDcx

Tapping into ‘first-world problems’ to create a distinctive take on luxury in an increasingly crowded and competitive category.

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Kohler

Positioning Crunchyroll as the definitive platform for anime in India. Built the brand in a highly crowded entertainment category and grew both brand measures and subscription base significantly.

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Crunchyroll

Developing emotional resonance to create distinctiveness within a low involvement 2 wheeler tyre category.

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Eurogrip Tyres

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